Harden Your Erection

Sexual wellness is about better health, happiness, and fun.
Here’s how our company got it up.


Elliot Justin, M.D., FACEP, is an Emergency Medicine Specialist and enthusiastic cock ring user for more than 10 years. In his extensive career as a medical professional, he’s seen inadequate resources dedicated to evaluating men’s sexual health issues. He believes that before there’s erectile dysfunction, there’s erectile fitness. His interest in regenerative medicine and his passion for regular playful lovemaking and its health benefits inspired him to start FirmTech Inc., the world’s first smart male underwearables company.


FirmTech focuses on developing products that encourage fun, enjoyable sex for men of all ages, while empowering them to better understand their health and the impact of medications, supplements, personal habits, vices and exercise on their sexual wellness.

exercise your erectile fitness

Shop Now